Cookie Policy

Effective Date: April 29, 2026

At Zeb Properties, LLC d/b/a planwithclarity.app, we are committed to transparent communication about the way our website collects information from users. Our Privacy Policy describes and governs our data collection and processing practices. This Cookie Policy specifically addresses how we use various technologies. The technologies covered in this policy include cookies and similar tracking technologies such as web beacons and pixels. We do not use Flash cookies on our site, and we do not knowingly deploy technologies for cross-context behavioral advertising or sale of personal information as defined by applicable law.

Cookies Explained

Cookies are small text files placed on your device by websites you visit. They allow a website to recognize your device and store certain information about your preferences or past actions. Cookies are widely used to make websites work more efficiently, to provide reporting information about site usage, and to help personalize your experience. Some cookies are essential for the website to function. Others are optional and used only with your consent.

How We Use Cookies

We use cookies on planwithclarity.app for the following purposes:

We do not use third-party advertising cookies, retargeting pixels, or tracking technologies for marketing purposes. We do not sell or share information collected through cookies with advertisers.

Cookies We Set

The table below identifies the specific cookies that may be set when you visit planwithclarity.app, who sets them, and their purpose. Some cookies are set by our service providers (Clerk for authentication, Cloudflare via Clerk for security, and Google for analytics). We do not set any cookies directly from our own application code.

Cookie name Set by Purpose Duration Category
__cf_bmCloudflare (via Clerk)Bot management and abuse prevention30 minutesStrictly necessary
_cfuvidCloudflare (via Clerk)Visitor identifier for rate limitingSessionStrictly necessary
__clientClerkPre-authentication session stateSessionStrictly necessary
__client_uatClerkUser authentication timestampSessionStrictly necessary
__client_uat_{instance}ClerkInstance-specific authentication timestampSessionStrictly necessary
__sessionClerkActive authenticated sessionSessionStrictly necessary
__session_{instance}ClerkInstance-specific session tokenSessionStrictly necessary
__clerk_db_jwt_{instance}ClerkAuthentication token for backend requestsSessionStrictly necessary
clerk_active_contextClerkActive authentication contextSessionStrictly necessary
_gaGoogle AnalyticsDistinguishes users for analytics reporting2 yearsOptional (analytics)
_ga_CS2RP7F781Google AnalyticsPersists session state for analytics2 yearsOptional (analytics)

Strictly necessary cookies are required for the site to function (such as keeping you signed in or protecting against bot attacks) and are set on every visit. Optional cookies, including analytics cookies, are only set after you have given us consent through our cookie banner.

Your Cookie Choices and Consent

When you first visit planwithclarity.app, we display a cookie banner that asks you to choose between:

You can change your choice at any time by clicking the "Cookie Preferences" link in the site footer. If you have previously consented and would like to withdraw your consent, please use the same link.

Disabling and Deleting Cookies in Your Browser

In addition to using our cookie banner, you can manage, block, or delete cookies directly through your browser settings. Please note that disabling strictly necessary cookies may prevent the site from working properly, including signing you out and disabling protections against bots and abuse. Specific instructions for managing cookies in common browsers are provided at the links below:

Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) signal that allows users to express a preference not to be tracked across websites. Because there is no consistent industry standard for how websites should respond to DNT signals, planwithclarity.app does not currently respond to DNT browser signals. Instead, we provide a cookie banner that gives you direct control over which cookies are set during your visit, and we honor the choice you make through the banner.

Your State Privacy Rights

Depending on where you live, you may have specific rights regarding the personal information collected through cookies and similar technologies on planwithclarity.app.

California residents (CCPA / CPRA)

We do not believe that the California Consumer Privacy Act (CCPA) applies to us because we do not meet its threshold requirements; however, we nonetheless provide the disclosures and rights described in this Section to California residents to the extent required by law.

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have the right to (i) know what personal information we collect about them, (ii) request deletion of their personal information, (iii) opt out of the sale or sharing of their personal information, and (iv) limit the use of sensitive personal information. We do not sell or share your personal information with third parties for cross-context behavioral advertising. To exercise any of these rights, please contact us at support@planwithclarity.app or visit our Privacy Policy for more information.

Texas residents (TDPSA)

We do not believe that the Texas Data Privacy and Security Act (Tex. Bus. & Com. Code Ch. 541) applies to us because we are a small business as defined by the United States Small Business Administration; however, we nonetheless provide the disclosures and rights described in this Section to Texas residents to the extent required by law.

Under the Texas Data Privacy and Security Act (effective July 2024), Texas residents have the right to (i) know what personal information we collect, (ii) correct inaccurate personal information, (iii) request deletion of their personal information, (iv) obtain a portable copy of their personal information, and (v) opt out of targeted advertising, sale of personal data, or significant profiling. We do not sell personal data or use it for targeted advertising or significant profiling. To exercise any of these rights, please contact us at support@planwithclarity.app.

Other state residents

If you reside in another U.S. state with applicable privacy laws (such as Colorado, Connecticut, Virginia, or Utah), you may have similar rights under your state's laws. Please contact us at support@planwithclarity.app to exercise any rights you may have.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, our service providers, or applicable law. When we make material changes, we will update the Effective Date at the top of this policy and, where appropriate, provide notice to users. Please check this page periodically for updates.

Contact Us

If you have any questions, comments, or concerns about this Cookie Policy or our cookie practices, please contact us at:

Zeb Properties, LLC d/b/a planwithclarity.app
Email: support@planwithclarity.app
Mailing address: Zeb Properties, LLC, 817 S. MacArthur Blvd., Ste. 115 #1155, Coppell, Texas 75019.